The concept for these Ads was to advertise American Airlines being the gateway to anywhere.

This sign did not exist so I created it from scratch. I created the dimensions for a builder to make this sign a reality. He created it to perfection, and we shot it to place into the Ads. We did a lot of retouching to make the signs live in the environment. I also created the bird in the Ad for Latin America from references of birds native to Iguazu Falls in Brazil. At the time, no stock photography was available for that native bird.