Annually, American would request an advertising takeover in various cities. Each city that was taken over would use ad space for billboards, trains, buses, taxi’s, duratrans, newspapers, and banner ads. The amount of media to be created in a short period was massive. Each theme that was created had its own look and graphic standards, which I would also write and create. This is a brief example of the scope of work for each campaign.

Billboards / Taxi Cabs / Trains / Duratrans / Buses / Newspaper / Magazines / Banner Ads

Billboards / Taxi Cabs / Trains / Duratrans / Buses / Newspaper / Magazines / Banner Ads